NBA JR League

The National Basketball Association (NBA) is a Professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and it is the premier men's professional basketball league in the world.

Jr. NBA leagues encourage children to participate in basketball through a positive first experience of the sport, typically for children aged 9-14, each league is run with an operating partner (club or federation).

Challenges

  • Assisting NBA to reach out 30 school and club teams, 60 coaches and 450 players per league.
  • Hosting 12 former NBA players who represent the Jr. NBA values.
  • NBA Junior League Ambassadors throughout the EMEA region will be introduced at a press conference held in Istanbul.
  • Maintaining relations between the NBA and Turkish Basketball Federation.
  • Simultaneously organizing JR. NBA League event and finals and all meet and great services for NBA talents during the event.

Outcome

  • 510 direct participants per league (450 players, 60 coaches) all around Turkey.
  • 30,000 indirect participants per league (family or school community)
  • 120,000 total reach per league (local or national community)

See Our Other Cases

Devconnect Istanbul 2023

Devconnect, the week-long gathering of the Ethereum ecosystem and community, concluded its second edition in Istanbul.

Open the case
Pam Golding Properties International Conference

Pam Golding Properties held their annual conference in Istanbul. The event had highest level of appreciation by their agencies, and attendance was only for the top achievers.

Open the case
Sleeping under the stars – Extraordinary team activity for Orbium

Cooperating with Orbium and assisting them to organize a fantastic weekend at the Turkish riviera has surely been a privilege.

Open the case
Biomarin Zone 4 Meeting

Biomarin ZONE 4 Annual strategy meeting took place in Istanbul with the event organization of g2o Turkey.

Open the case
NBA Fan Zone

NBA Fan Zone is a free authentic experience touring numerous cities across Europe. The concept contains digital and social media features suitable for participants of all ages.

Open the case
Nokia Senior Leader's Event & Senior Manager's Summit

Communication giant Nokia's Senior Leader's Event & Senior Manager's Summit bringing all country managers and Nokia Senior Board together, took place in Istanbul.

Open the case
Manulife Pacific Region Annual Meeting

Manulife organized their annual meeting of Pacific region in Istanbul. g2o Turkey was selected as the local organizer of this prestigious event.

Open the case

Accreditations & Awards