NBA Fan Zone

The National Basketball Association (NBA) is a Professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and it is the premier men's professional basketball league in the world.

NBA Fan Zone is a free authentic experience touring numerous cities across Europe. The concept contains digital and social media features suitable for participants of all ages. The event also includes a ‘Centre Court’ which includes appearances from NBA talent with fans taking part in competitions and games.

Challenges

  • Finding suitable event area by following NBA parameters by size, accessibility, and security.
  • Managing online and on-site registration system for 3.000 participants.
  • Setting up 2.500 sqm event area in line with NBA’s parameters.
  • Assisting NBA on young talent selection process.
  • Organizing NBA shows including NBA Dunk Show, NBA Legend presence and NBA Mascot Show.
  • Managing all ground handlings, on site management, catering and security services.

Outcome

The NBA Fan Zone located four locations in Turkey, including Istanbul, Ankara, Izmir and welcomed 6,000 fans to each experience.

Guests had a chance to play three-point competitions, showdowns and one-on-one games on a basketball court, where also NBA talent such as Clay Thomson, Tim Hardaway Jr. and official team mascots performed.

See Our Other Cases

Devconnect Istanbul 2023

Devconnect, the week-long gathering of the Ethereum ecosystem and community, concluded its second edition in Istanbul.

Open the case
Pam Golding Properties International Conference

Pam Golding Properties held their annual conference in Istanbul. The event had highest level of appreciation by their agencies, and attendance was only for the top achievers.

Open the case
Sleeping under the stars – Extraordinary team activity for Orbium

Cooperating with Orbium and assisting them to organize a fantastic weekend at the Turkish riviera has surely been a privilege.

Open the case
Biomarin Zone 4 Meeting

Biomarin ZONE 4 Annual strategy meeting took place in Istanbul with the event organization of g2o Turkey.

Open the case
NBA JR League

Jr. NBA leagues encourage children to participate in basketball through a positive first experience of the sport, typically for children aged 9-14.

Open the case
Nokia Senior Leader's Event & Senior Manager's Summit

Communication giant Nokia's Senior Leader's Event & Senior Manager's Summit bringing all country managers and Nokia Senior Board together, took place in Istanbul.

Open the case
Manulife Pacific Region Annual Meeting

Manulife organized their annual meeting of Pacific region in Istanbul. g2o Turkey was selected as the local organizer of this prestigious event.

Open the case

Accreditations & Awards