NBA Fan Zone

The National Basketball Association (NBA) is a Professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and it is the premier men's professional basketball league in the world.

NBA Fan Zone is a free authentic experience touring numerous cities across Europe. The concept contains digital and social media features suitable for participants of all ages. The event also includes a ‘Centre Court’ which includes appearances from NBA talent with fans taking part in competitions and games.

Challenges

  • Finding suitable event area by following NBA parameters by size, accessibility, and security.
  • Managing online and on-site registration system for 3.000 participants.
  • Setting up 2.500 sqm event area in line with NBA’s parameters.
  • Assisting NBA on young talent selection process.
  • Organizing NBA shows including NBA Dunk Show, NBA Legend presence and NBA Mascot Show.
  • Managing all ground handlings, on site management, catering and security services.

Outcome

The NBA Fan Zone located four locations in Turkey, including Istanbul, Ankara, Izmir and welcomed 6,000 fans to each experience.

Guests had a chance to play three-point competitions, showdowns and one-on-one games on a basketball court, where also NBA talent such as Clay Thomson, Tim Hardaway Jr. and official team mascots performed.

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